How to Tag Your Google Ads to Track in PayHelm
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
PayHelm gives you actionable insights on your AdRoll campaigns, for smarter marketing strategy.
Track ad spend and effectively manage your AdRoll budget to maximize ROI, for less
Evaluate channel and campaign performance and identify opportunities for growth
See all your marketing and campaign data in one place for comprehensive performance reporting
Revenue
Profit
Orders
AOV
Visits
Conversion rate
LTV
Customer tags
Pre-built and custom segments
Purchase behavior analysis
Relationship length
Refunds by channel
Discounts by channel
Cost of goods by channel
AOV by channel
Profit by channel
LTV by channel
Return on ad spend by channel
LTV:CAC by channel
Channel and attribution reporting
Email KPIs
Ad spend by channel
Orders by channel
Revenue by channel
Customer status
Orders
Refunds
Discounts
Order dates
Revenue
AOV
Cost of goods sold
Profit
Location
Campaign/channel attribution
Product tags
Pre-built and custom segments
Top-selling product
Cost of goods sold by SKU
Revenue by SKU
Orders by SKU
Quantity sold by SKU
Profit by SKU
LTV by SKU
Quantity available
Quantity sold
Product status
Sell through rate
Inventory velocity
Average price
Depletion days
Out of stock date
Holding cost
Retail value
Performance reporting starts with your Adroll account – but it involves data from all the other apps and platforms you use, from Google Analytics, Facebook and Instagram to Amazon, Klaviyo, Mailchimp and more.
PayHelm helps you get actionable insights from all those sources (and dozens more) in one place, with easy data connections, multichannel KPIs, pre-built dashboards and scheduled reports.
That means you can access the data you need to make smart decisions for your Adroll account, faster.
As soon as your data is imported and transformed, you’ll be able to access it in PayHelm pre-built Adroll dashboards and Adroll reports.
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
This article focuses on Meta Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Announcing PayHelm for WooCommerce: A Game-Changing Partnership PayHelm is excited to announce its new partnership with WooCommerce, the leading WordPress-based ecommerce platform which helps merchants
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Introduction As we move into February, we’re thrilled to announce a series of significant updates to our eCommerce platform. These enhancements are designed to streamline
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Analyze your Shopify, BigCommerce, WooCommerce or PayPal store data all in one place. Connect your store to Slack, ShipStation, Google Analytics & more.
