Customer Analytics

Customer AnalyticsDrive Loyalty

Optimize your ecommerce business with comprehensive customer analytics. Track lifetime value, analyze purchase behavior, and optimize advertising spend for better acquisition and retention.

PayHelm Customer Analytics with geographic distribution and customer segmentation

Customer Segmentation for Powerful Insights

Take your customer analytics to the next level with custom segments and access unique insights using dozens of behavioral and demographic filters.

Customer Segmentation
Filter and segment to drill down into customer data, including 30+ pre-built segments like VIPs, big spenders, value shoppers and more.
Email Campaign Sync
Automatically sync customer segments with email marketing platforms for targeted campaigns and personalized experiences.
Individual Customer Profiles
Provide personalized experiences with individual customer profiles and detailed purchase behavior analysis.
AOV & LTV Optimization
Analyze purchase behavior to identify opportunities to increase Average Order Value and Customer Lifetime Value.
Acquisition & Retention Balance
Monitor new and repeat customers daily, weekly and monthly to find the right balance between acquisition and retention.
Channel Value Analysis
See which channels are helping you drive the most valuable customer acquisition for better resource allocation.

Growing Your Business Starts with Understanding Your Customers

Understand who your customers are and how to reach them better, with powerful demographic and behavioral insights across your entire customer journey.

Filter and segment dozens of data points to find your most valuable customers

Use customer tags to report on groups of buyers, like retail vs. wholesale

Monitor active, at-risk and lost customers for retention opportunities

Optimize your customer journey from sales to fulfillment to support

PayHelm Customer Insights

Comprehensive Customer Metrics & Segments

Track all the customer metrics that matter and use 30+ pre-built segments for instant insights.

Customer KPIs

Customer Lifetime Value
Average Order Value
Purchase Frequency
Revenue per Customer
Customer Acquisition Cost
Return on Ad Spend
Customer Retention Rate
Repeat Purchase Rate
New vs Returning Customers
Customer Churn Rate
First Purchase Value
Customer Segments
Geographic Performance
Channel Attribution
Email Engagement
Campaign Performance
Product Affinity
Purchase Patterns
Seasonal Trends
Referral Value

Customer Segments

Value shoppers
VIP customers
Big ticket spenders
Small ticket spenders
Full price customers
Never purchased
High AOV
Low AOV
First purchase
Recent purchase
Recently refunded
Active customers
Lost customers
At-risk customers

Drive Ecommerce Growth with Customer Intelligence

Understand your customers' purchasing behavior, optimize your marketing spend, and increase customer lifetime value with comprehensive ecommerce analytics.

Purchase Behavior Analysis

Track customer purchase patterns, frequency, and seasonal trends to optimize inventory planning and marketing campaigns.

Acquisition & Retention

Monitor customer acquisition costs, retention rates, and identify your most valuable customers for targeted marketing efforts.

Lifetime Value Optimization

Calculate true customer lifetime value, identify high-value segments, and develop strategies to increase AOV and purchase frequency.

Real-World Applications

See It in Action

What the AI Agent Can Do

Automated tasks you can schedule or trigger on demand

  • 1Identify customers at risk of churning this month based on order recency
  • 2Build a VIP segment: customers with 3+ orders and LTV over $500
  • 3Track the new vs. returning customer ratio weekly and flag any sharp changes
  • 4Find customers who purchased once 90+ days ago and have not returned

Try Asking the AI

Sample prompts you can use right now in the chat

→"Who are my top 100 customers by lifetime value?"
→"What's my 90-day retention rate by acquisition channel?"
→"Which customers haven't ordered in 60 or more days?"
→"Show me average order frequency for repeat buyers vs. one-time purchasers"

What Customers Say

"We mainly use PayHelm for customer analysis. Also the dashboard is really good. Service and support from the team are great — they will actually listen to you and make changes to their software within days!"

B

Business Owner

Analytics Focused Store · BigCommerce

Ready to Understand Your Customers Better?

Start analyzing your customers smarter with PayHelm's comprehensive analytics. Drive acquisition, improve retention, and create personalized experiences.