How to Tag Your Google Ads to Track in PayHelm
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Customer analytics help you understand who your customers are, drive acquisition and retention and provide better, more personalized experiences.
Take your customer analytics to the next level with custom segments and access unique insights and visualizations using dozens of behavioral and demographic filters, plus data sources like your ecommerce cart, loyalty program, customer support platform and more.
Use 30+ pre-built customer segments like recently purchased, VIP, high AOV, big spender, value shopper, abandoned cart and more.
See KPIs and most purchased products for each segment, sync segments with your marketing automation platform for targeted campaigns, create lookalike audiences for paid advertising and more
Understand who your customers are and how to reach them better, with powerful demographic and behavioral insights across your entire customer journey.
Filter and segment dozens of data points to find your most valuable customers and see what they have in common, so you can attract more customers like them.
Use customer tags to report on groups of buyers, like retail vs. wholesale. Monitor active, at-risk and lost customers to identify your best retention opportunities.
And optimize your customer journey, start to finish, by connecting sales and marketing channels with shipping and fulfillment, loyalty and reviews, customer support and more.
Revenue
Subscription COGs
Churned MRR
Retention
Retention
Subscription KPIs
Last-click attribution
Understanding and optimizing your subscription business requires more than just managing MRR.
Automatically sync your COGS data for a true view of subscription profitability, and understand the long-term impact to your business with subscription, subscriber and plan LTV.
Get the data you need to grow your subscription business, in one place.
From organizing customer data into 30+ pre-built customer segments for informed decision-making, to important data about products, customers, inventory, channels, and campaigns, we have the best ecommerce analytics on the planet.
Our integrations with Google Analytics and 180 other applications enables you to track your customer journeys, analyze the performance of marketing campaigns, optimize pricing, and learn what makes your business tick.
Don’t like the way we’ve laid out our reports? PayHelm Pro also allows you to create customized ecommerce dashboards that provide personalized views about how your online store is performing. Need custom reporting? PayHelm Plus extends custom reporting functionality to every integration we support!
Book a demo to learn how our ecommerce analytics can help you gather relevant data, make informed decisions, and increase your profitability.
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
This article focuses on Meta Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
Announcing PayHelm for WooCommerce: A Game-Changing Partnership PayHelm is excited to announce its new partnership with WooCommerce, the leading WordPress-based ecommerce platform which helps merchants
Introduction In the rapidly evolving world of e-commerce, staying ahead of the competition means having the right tools at your disposal. For sellers on the
Introduction In the modern digital marketplace, businesses are constantly seeking ways to optimize their marketing strategies and maximize their return on investment (ROI). Google Ads
Introduction Maximizing Business Performance with OpenAI and PayHelm Integration In today’s fast-paced digital economy, data is not just a buzzword; it’s a critical asset. For
Analyze your Shopify, BigCommerce, WooCommerce or PayPal store data all in one place. Connect your store to Slack, ShipStation, Google Analytics & more.