How to Tag Your Google Ads to Track in PayHelm
This article focuses on Google Ads, but the same logic applies to all advertising platforms. Understanding URL Parameters URL parameters are pieces of information added
As we move into February, we’re thrilled to announce a series of significant updates to our eCommerce platform. These enhancements are designed to streamline your data integration, reporting, and overall eCommerce performance. Here’s a detailed look at what’s new:
We are excited to introduce a new option that allows you to integrate your data via our API. This feature empowers you to connect our platform with your custom store effortlessly, providing a streamlined data management experience. Whether you’re using Shopify, BigCommerce, or another eCommerce platform, this API integration ensures that your data flows smoothly, enabling better eCommerce performance analytics.
In addition to our API integration, we’ve made it easier to integrate PayHelm with your custom store. PayHelm is known for its powerful analytics capabilities, offering insights into your sales, taxes, and customer behavior. Now, you can leverage PayHelm’s analytics directly within your custom eCommerce setup, enhancing your eCommerce analytics dashboard and giving you a more comprehensive view of your performance metrics.
Understanding trends and performance over time is crucial for making informed business decisions. Our new feature allows you to compare custom timeframes, giving you the flexibility to analyze specific periods that are most relevant to your business. This addition to our eCommerce performance dashboard lets you pinpoint trends and anomalies, providing deeper insights into your eCommerce metrics.
Expanding your reach to multiple marketplaces is a key strategy for growth. We’re excited to announce support for Walmart marketplaces, allowing you to connect metadata and import orders seamlessly.This integration not only simplifies your multi-channel management but also enriches your eCommerce analytics with data from one of the largest retail platforms. Track your Walmart sales alongside your other channels in your eCommerce dashboards, ensuring a unified view of your business.
Exporting your data for offline analysis or sharing with your team is now more convenient. Our CSV export functionality has been upgraded to include an option to have the export emailed to you upon completion. This means you no longer need to wait for large exports to finish—you can continue working on other tasks and receive your data directly in your inbox. This feature is especially useful for generating eCommerce reports and sharing them with stakeholders without any hassle.
With these new features, you can significantly enhance your eCommerce analytics capabilities. Here are some specific ways these updates can benefit your business:
These February updates mark a significant enhancement in our platform’s capabilities, providing you with more robust tools to manage and analyze your eCommerce data. The new API integration, PayHelm support for custom stores, custom timeframe comparison, Walmart marketplace connectivity, and enhanced CSV export options are all designed to streamline your operations and offer deeper insights into your business performance.
By leveraging these new features, you can improve your eCommerce metrics dashboard, gain detailed insights into customer behavior, manage sales tax more efficiently, and stay updated with real-time analytics in Slack. Whether you’re using Shopify, BigCommerce, Etsy, or multiple platforms, these updates are tailored to help you optimize your strategies, drive growth, and achieve greater success.