Nov 2023 Updates: Elevating Ecommerce Analytics and Performance Tracking
Introduction
As we step into the new year, our commitment to enhancing ecommerce performance analytics remains steadfast. January’s releases bring a suite of powerful features designed to provide deeper insights, improve data accessibility, and streamline operations. In this blog post, we’ll explore these updates, focusing on the new CSV export options, the addition of 50+ metrics across various reports, and the integration of Omnisend and Klaviyo Attribution & Analytics. Additionally, we’ll discuss how you can now combine multiple orders into one insured package, optimizing your shipping process.
CSV Export Options for Seamless Data Handling
One of the standout features of this month’s update is the ability to export data in CSV format and have it emailed directly to you once the export is complete. This feature is designed to simplify data handling, allowing you to easily access and share critical information without manual downloads. Whether you’re tracking ecommerce performance analytics or preparing comprehensive reports, this new option ensures that your data is readily available and easily manageable.
Expanding Your Analytical Horizons with 50+ New Metrics
Understanding and optimizing your ecommerce performance requires robust metrics. To this end, we’ve introduced over 50 new metrics across Customer Report, Product Report, Marketing Report, and more. These metrics are designed to provide a granular view of your ecommerce performance, helping you make data-driven decisions to drive growth.
- Customer Report: Gain deeper insights into customer behavior, lifetime value, and retention rates.
- Product Report: Track product performance, including top-selling items, inventory levels, and product returns.
- Marketing Report: Analyze the effectiveness of your marketing campaigns, including conversion rates, ROI, and customer acquisition costs.
These comprehensive metrics make our ecommerce analytics dashboard one of the best ecommerce dashboards available, providing you with the tools you need to succeed in a competitive market.
Omnisend and Klaviyo Attribution & Analytics
Marketing attribution is crucial for understanding which channels and campaigns are driving your sales. This month, we’ve integrated Omnisend Attribution & Analytics into our Marketing Attribution Reports. This integration allows you to see which clicks come from email campaigns and track views, opens, and click-through rates. By ensuring your attribution aligns accurately, you can optimize your marketing strategies for better results.
In addition, we’ve also added Klaviyo Attribution & Analytics to our Marketing Attribution Reports. This integration supports multiple Klaviyo accounts connected to multiple stores, providing a holistic view of your email marketing performance. Like Omnisend, Klaviyo’s integration enables you to see detailed metrics on email interactions, helping you fine-tune your campaigns for maximum impact.
These integrations make our ecommerce marketing dashboard a powerful tool for analyzing and optimizing your marketing efforts, ensuring that you can track and improve your ecommerce sales performance analytics effectively.
Combining Multiple Orders into One Insured Package
Shipping and logistics are critical components of ecommerce operations. To enhance efficiency and customer satisfaction, we’ve introduced a feature that allows you to combine multiple orders into one insured package. This capability not only reduces shipping costs but also simplifies the tracking process for both you and your customers.
By consolidating shipments, you can streamline your logistics, reduce the risk of lost or damaged packages, and provide a better overall customer experience. This feature is especially beneficial for businesses with high order volumes, offering a practical solution for managing ecommerce performance and improving operational efficiency.
Leveraging the Power of Comprehensive Reporting
Our updates this month also enhance the capabilities of custom reports. With the ability to export data, track new metrics, and integrate advanced attribution tools, our custom reports provide a comprehensive view of your ecommerce performance. Whether you’re using our ecommerce analytics software for Shopify reporting, Etsy analytics, or BigCommerce sales tax reports, these new features ensure that you have the data you need to make informed decisions.
Conclusion
January’s updates mark a significant step forward in our mission to provide the most advanced and user-friendly ecommerce analytics dashboard on the market. With new CSV export options, an expanded array of metrics, and enhanced marketing attribution integrations, we are empowering businesses to gain deeper insights, optimize their performance, and drive growth.
Whether you’re focused on ecommerce business performance analytics, marketing effectiveness, or operational efficiency, our latest features are designed to support your success. As we continue to innovate and expand our offerings, we look forward to helping you achieve your ecommerce goals in the coming year.
Stay tuned for more updates and enhancements, and as always, we welcome your feedback and suggestions to help us improve our services. Here’s to a successful and data-driven 2024
